Strategy in action, performance by design.
Social media content direction, creation & management for Tech, Ai and crypto companies.
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Xumi engineers social presence for Web3, Tech and Crypto brands. Strategy, creative direction and content - built as a system, not a stream of posts.
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Direction first. Execution second. Everything connected.
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Web3, tech and emerging brands building something real - not just visible.
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COINBASE
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NOTION
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Wise
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Revolut
The problem
Web 3 and tech founders ship faster than they communicate. The product is real, the thesis is sharp - but online, the brand looks thin. Posts go out sporadically. The narrative shifts every quarter. Competitors with weaker products look bigger because they show up with intent.
Meanwhile, the founder is writing captions at midnight, the designer is stitching graphics between sprints, and nothing compounds,
We build the content engine that should have been there from day one. Narrative, visual direction, publishing cadence and measurement - designed as one system, run by one team.
You stop posting. You start broadcasting.
Brand direction and narrative architecture.
Content production (static, short form, long form)
Publishing strategy and calendar
Performance reporting and iteration
THE RESULT: a presence that looks intentional, moves fast, and earns attention the product already deserves.
Big Ideas, Real Impact.
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Big Ideas, Real Impact. 〰️
Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
THE INVISIBLE BRAND
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Most brands in Web3 and tech are invisible, not because they’re not building, but because they’re not showing up with intent.
The product ships. The thread gets posted. A launch happens. And then silence, until the next milestone. No compounding presence, No narrative arc. No reason for anyone to remember you next week.
We think that’s backwards.
“A brand isn’t what you build in public - it’s what people remember when you’re not in the room”
Consistency, direction and craft are what move it from invisible to unavoidable.
At XUMI, we treat brand as infrastructure. Strategy before execution. Narrative before noise, Every post, every frame, every caption working toward the same picture - the one your audience should already have of you.
That’s the work. Everything else is posting.
book a strategy call
Whether you have a question, an idea, or just want to say hello, feel free to reach out—we’re here to help.
Our Services
Build the foundation.
For early-stage web3 and tech brands that need clarity, consistency and a credible starting presence. You've got the product and the thesis — we give them a voice.
INCLUDES
— 10–12 curated posts (static + carousel)
— 2 short-form videos
— Content direction (monthly)
— Caption writing + hooks
— Visual guidance
— Monthly performance report
Stop posting into the void. Build your base.
Turn content into growth.
For brands ready to scale attention into traction. You're showing up — now it needs to compound. We build the narrative engine and run it.
INCLUDES
— 16–20 posts/month
— 4–6 short-form videos
— Full content + narrative strategy
— Content calendar + optimisation
— Brand storytelling framework
— Monthly strategy call
Build traction. Grow your presence. Start moving.
Own your space.
For founders and brands scaling fast and ready to dominate their category. This is how you stop being the challenger and start being the benchmark.
INCLUDES
— 25–30 posts/month
— 8–10 short-form videos
— Thought leadership content
— Campaign + launch strategy
— Advanced insights + reporting
— Ongoing strategic support
Become the voice in your space.