Selected work from XUMI - built at the intersection of strategy, design, and narrative. Each project is designed to shape perception through clarity, structure, and controlled attention.
Strategy design equals impact.
Strategy design equals impact.
Concept work
The projects below are speculative concepts — self-directed work created to demonstrate strategic and creative range across Web3, tech, and consumer brands. They aren’t commissioned client work.
Most of the brands used here are far bigger than XUMI’s actual target client — but the same thinking applies at any size: the brands featured on this page all started exactly where our real clients are now.
As XUMI takes on live projects, this section will grow to include real client outcomes alongside them.
Clarity, built into every spend.
A social-first concept centred on Monzo’s Spending Pots, transforming a practical tool into a visual system.
Each moment is intentionally framed to reflect control, organisation, and ease — turning fragmented spending into something structured and effortless.
Because better money habits don’t come from complexity — they come from clarity.
This concept explores the invisible systems behind artificial intelligence — translating complex thinking into something tangible, dynamic, and human-readable.
Rather than explaining the technology, the film captures its essence: learning, adapting, evolving.
Built to reflect the ambition and depth of DeepMind’s work.
